Italian prima ballerina Alessandra Ferri has collaborated with No7 in a new campaign to promote the beauty brand's No7 Lift & Luminate Triple Action Serum.

Ferri commented 'Age is irrelevant. What matters is your energy inside. I'm proud of what I've done and who I was when I was younger, but I'm also proud of what I'm doing now and who I am now and want to look the best I can today. If you’re feeling full of energy and life you want your skin to reflect that. I love that No7 recognises and celebrates this'.